Two Major Aspects of the Evaluation Phase of the Strategic

question 3

Multiple Choice

two major aspects of the evaluation phase of the strategic marketing process are

• A) segmenting the market and selecting target markets.
• B) establishing a business mission and designing measurable goals and objectives.
• C) designing the marketing mix and setting the budget.
• D) comparing the results of the marketing program with the goals in the written plans to identify deviations and to act on them.
• E) executing the marketing plan and designing the marketing organization.

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Definitions:

Haidt's Intuitionist Perspective

A theory suggesting that moral judgment is primarily driven by intuition rather than conscious reasoning.

Basketball

A team sport where two teams, most commonly of five players each, oppose one another by trying to shoot a ball through the opponent's hoop, which is mounted 10 feet above the ground, according to organized rules.

Psychosocial Development Theory

A theory proposed by Erik Erikson that describes how individuals evolve through eight stages of development from infancy to adulthood, focusing on social and psychological aspects.

Cognitive Development Theory

A theory that emphasizes the role of active and progressive mental processes in learning and development, often associated with the work of Jean Piaget.