Name Netflix Was Chosen Specifically Because

question 12

Multiple Choice

name Netflix was chosen specifically because

• A) it sounded new and upbeat.
• B) it ended in the letter "x," which causes a word to have an "edge" to it.
• C) the company knew that it would eventually deliver movies over the Internet.
• D) hidden within the name is the word "next," implying a forward looking company.
• E) it rhymed with "best-picks" and alluded to both quality and the visual aspects of its service.

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Definitions:

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Audience Engagement

The level of interaction and involvement an audience has with a brand, content, or campaign, often analyzed through metrics such as likes, shares, and comments.

Media Democratization

The process by which access to media becomes more widely distributed among the population, often through new technologies.

Value Ratings

Assessments or scores given to products or services based on their perceived worth or quality, often compared to their cost.