Are the Three Steps Involved in the Planning Phase of the Strategic

question 92

Multiple Choice

are the three steps involved in the planning phase of the strategic marketing process?

• A) Step 1: situation (SWOT) analysis; Step 2: market-product focus and goal setting; and Step 3: the marketing program
• B) Step 1: planning; Step 2: implementation; and Step 3: evaluation
• C) Step 1: set market and product goals; Step 2: select target markets and find points of difference; and Step 3: position the product
• D) Step 1: identify industry trends; Step 2: analyze competitors; and Step 3: assess own organization
• E) Step 1: Why do we exist?; Step 2: What will we do?; and Step 3: How will we do it?

Identify the role of posting references in accounting journals.

Understand the utilization of the internet in business beyond e-commerce.

Distinguish between B2C and B2B e-commerce models.

Define and analyze business segments.

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Definitions:

Suing

The act of initiating legal proceedings against a person or entity to recover a right or redress a grievance.

Enduring Power of Attorney

A legal document that allows an individual to appoint another person to make decisions on their behalf, even if they become mentally incompetent.

Contract of Agency

A legal agreement in which one party (the agent) agrees to act on behalf of another party (the principal) in business transactions.

Information

Data, facts, or knowledge provided or learned about something or someone.