Which of the Following Statements Reflects the Key Elements in Developing

question 54

Multiple Choice

Which of the following statements reflects the key elements in developing a marketing strategy for L.M.Schofield,Inc.,a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A) Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
• B) Communicate using direct mail about the various walking surfaces Schofield can create for contractors who are building riding and walking paths.
• C) Design a sample ad and test it using visitors at a trade show.
• D) Hire six new sales representatives for the Midwest regional office and train them on all aspects of concrete surfaces.
• E) Conduct a focus group to decide on which surface to use for a theme park in Brazil.

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