Which of the Following Statements About Environmental Forces Is Most

question 200

Multiple Choice

Which of the following statements about environmental forces is most accurate?

• A)Environmental forces are almost always controllable if the marketing department correctly scans them.
• B)An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization.
• C)Environmental forces consistently result in negative outcomes for an organization.
• D)Some environmental forces can actually enhance a firm's marketing opportunities.
• E)Environmental forces can almost always be predicted.

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Definitions:

Utility

A measure of satisfaction or happiness that a consumer derives from consuming goods or services.

Disutility

The negative utility or dissatisfaction experienced by consumers from consuming a good or engaging in an activity.

Marginal Disutility

The added dissatisfaction a consumer experiences from consuming an additional unit of a product or service.

Behavioral Economics

A field of economics that examines how psychological, social, cognitive, and emotional factors affect economic decisions of individuals and institutions.