Of the Following Are Components of the Implementation Phase of the Strategic

question 211

Multiple Choice

of the following are components of the implementation phase of the strategic marketing process EXCEPT:

• A) developing planning schedules.
• B) executing the marketing program.
• C) designing the marketing organization.
• D) conducting R&D.
• E) obtaining resources.

---

Definitions:

R&D Expenditures

Costs associated with the investigation and testing of new products or innovations.

FASB Justifications

Rationales and explanations provided by the Financial Accounting Standards Board for its accounting standards and practices.

Carrying Value

Also known as book value, it's the value of an asset or liability according to a company's balance sheet, factoring in depreciation and amortization.

Economic Benefits

The gains received by individuals or organizations from their economic activities.