Of the Following Are Components of the Implementation Phase of the Strategic

question 211

Multiple Choice

of the following are components of the implementation phase of the strategic marketing process EXCEPT:

• A) developing planning schedules.
• B) executing the marketing program.
• C) designing the marketing organization.
• D) conducting R&D.
• E) obtaining resources.

---

Definitions:

Accounts Payable Period

The mean duration for a company to settle payments with its suppliers and vendors.

Cash Flows

The entirety of capital movements entering and exiting a firm, significantly affecting its financial fluidity.

Controller

An executive role responsible for overseeing the accounting operations within a company, managing financial reporting, budgets, and internal controls.

Dissemination

The process of distributing or spreading information, knowledge, or data widely, especially to ensure accessibility to relevant stakeholders.