While Working at 3M,Windorski and His Team Observed and Questioned

question 217

Multiple Choice

While working at 3M,Windorski and his team observed and questioned students about how they read textbooks,took notes,and prepare for exams to

• A) discover a potentially new way to satisfy student needs by creating a new product.
• B) convince them of 3M's superiority over other competitors.
• C) determine how much the average college student traditionally spends on office supplies.
• D) find possible correlations between students' study styles and their final grades.
• E) develop advertising that relates more effectively with a younger student population.

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Definitions:

Repressed Memory Recovery

The process of recalling memories that have been unconsciously blocked due to being associated with a high level of stress or trauma.

Reaction Formation

In psychoanalytic theory, the defense mechanism that keeps an anxiety-producing impulse or thought in check by producing its opposite.

Superego

In psychoanalytic theory, the part of the mind that consists of the conscience and the individual’s system of internalized rules of conduct, or morality.

Psychoanalytic Theory

A theory in psychology originated by Sigmund Freud, which posits that human behavior is the result of interactions among the id, ego, and superego, within the context of sexual and aggressive drives.