Which of the Following Statements About Marketing Departments Is Most

question 96

Multiple Choice

Which of the following statements about marketing departments is most accurate?

• A) The marketing department should work with people solely within its own department.
• B) The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
• C) The marketing department is responsible for only the 4Ps.
• D) The marketing department is responsible for market research, supervision of product development, and product promotion.
• E) The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

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Definitions:

Risk-Free Return

The return on an investment with no loss of principal, often associated with government bonds.

Geometric Average Return

The average rate of return on an investment per year, compounded annually, representing the compounded growth rate over time.

Yearly Return

The annual profit or loss generated by an investment, usually expressed as a percentage of the investment's initial value.

Information Ratio Measure

A performance metric used to evaluate the skill of an investment manager by comparing their returns relative to the risk taken.