Arizona Biltmore in Phoenix Is Next to the Biltmore Fashion

question 95

Multiple Choice

Arizona Biltmore in Phoenix is next to the Biltmore Fashion Park,a large shopping mall located less than a mile away.The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states.Which of the following would MOST LIKELY help The Arizona Biltmore communicate with potential convention attendees?

• A) Place an ad in the in-flight magazines of all the major airlines targeting business/first class flyers.
• B) Send a mass mailing to all the local businesses.
• C) Set up information kiosks at several locations within the Biltmore Fashion Park.
• D) Offer free made-to-order breakfasts for guests staying at the hotel on business.
• E) Offer special discount rates to guests coming from the East Coast.

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