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factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) __________.
Significance Level
Another term for level of significance, indicating the critical probability level at which the results of a statistical test are deemed significant.
Null Hypothesis
A statement or assumption that there is no significant difference or effect, tested against an alternative hypothesis in statistical analysis.
Null Hypothesis
A hypothesis stating that there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.
Type II Error
The error that occurs when a statistical test fails to reject a false null hypothesis, often referred to as a "false negative" finding.
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