Or More Specific Groups of Potential Consumers Toward Which an Organization

question 186

Multiple Choice

or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a

• A) mass market.
• B) tangential market.
• C) potential market.
• D) target market.
• E) promotional market.

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Definitions:

Person-To-Person

Direct interaction or communication between individuals without intermediaries.

Communicate

The act of transferring information from one place, person, or group to another, effectively sharing ideas, feelings, or instructions.

Friendship Purposes

The reasons or objectives behind forming and maintaining friendships, often related to social support, companionship, and shared interests.

Task Purposes

The specific objectives or goals that a particular task aims to achieve, defining the task's direction and expected outcome.