Which of the Following Statements About Marketing Departments Is Most

question 96

Multiple Choice

Which of the following statements about marketing departments is most accurate?

• A) The marketing department should work with people solely within its own department.
• B) The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
• C) The marketing department is responsible for only the 4Ps.
• D) The marketing department is responsible for market research, supervision of product development, and product promotion.
• E) The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

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Definitions:

Health Insurance Coverage

A form of insurance that covers the whole or part of the risk of a person incurring medical expenses.

Cafeteria-Style Plans

Flexible benefit plans allowing employees to choose from a variety of pre-tax benefits options to create a package tailored to their personal needs and preferences.

Flexible Spending Accounts

Tax-advantaged accounts that allow employees to save pre-tax dollars for eligible health care and dependent care expenses.

Defined-Benefit Plans

A type of pension plan where an employer promises a specified pension payment upon retirement, which is determined based on the employee’s earnings history, tenure of service, and age.