Local University Offers Business Courses for a Specific Target Market

question 115

Multiple Choice

local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain a higher degree.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A) put announcements on campus bulletin boards
• B) distribute promotional materials during classes
• C) advertise on national television
• D) advertise on local hip-hop radio shows
• E) advertise in the local newspaper

---

Definitions:

Annual Demand

The total quantity of a product or service that consumers are willing and able to purchase over the course of a year.

Carrying Cost

The expenses incurred by holding inventory or assets, including storage, insurance, and opportunity costs.

Order Costs

Expenses associated with making and processing an order for goods or services.

Economic Order Quantity

The optimal quantity of stock that minimizes the total costs associated with ordering and holding inventory.