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Local University Offers Business Courses for a Specific Target Market

question 115

Multiple Choice

local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain a higher degree.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?


Definitions:

Total Utility

The total satisfaction or benefit a consumer receives from consuming a particular quantity of goods and services.

Total Utility

Total utility is the total satisfaction or value a consumer derives from consuming a particular quantity of goods or services.

Marginal Utility

The additional satisfaction or utility gained from consuming an additional unit of a good or service.

Maximum

In mathematics or economics, maximum refers to the largest value in a given set or the highest point of a function or dataset.

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