Ability to Buy a Soda from a Vending Machine Demonstrates

question 39

Multiple Choice

ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

• A) product
• B) price
• C) promotion
• D) place
• E) process

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Definitions:

Operating Segment

An operating segment is a component of a business that engages in business activities from which it may earn revenues and incur expenses, whose operating results are regularly reviewed by the entity's chief operating decision maker.

GAAP

Generally Accepted Accounting Principles, a framework of accounting standards, rules, and conventions used in the United States for financial reporting.

Reportable Segments

Distinct parts of a business that are specifically identified for reporting purposes due to their operations’ financial results being regularly reviewed by the company's decision-makers.

Debt Ratio

A financial ratio that measures the extent of a company's leverage, calculated by dividing total liabilities by total assets.