Which of the Following Statements About Relationship Marketing Is Most

question 71

Multiple Choice

Which of the following statements about relationship marketing is most accurate?

• A) Relationship marketing has a short-term focus: increasing profits for the firm.
• B) Relationship marketing begins before and ends after the sale.
• C) Relationship marketing is more effective when there is a personal, ongoing relationship between an organization's employees and its customers in the selling and buying organizations.
• D) Very few companies today are engaged in relationship marketing.
• E) The Internet has allowed marketers to establish personal, "tender-loving care" relationships with customers.

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Definitions:

Meteorite Impact

Occurs when a meteoroid survives its passage through the Earth's atmosphere and impacts the surface, often resulting in craters and sometimes affecting the environment or climate.

Dinosaurs Extinct

The event in which dinosaurs ceased to exist, primarily occurring at the end of the Cretaceous period due to mass extinction events.

Pangea

Supercontinent that began to form about 300 million years ago and broke up 100 million years later.

Land Mass

A large contiguous area of land recognized as a distinct geographical entity, not fully covered by water.