Which of the Following Statements About Relationship Marketing Is Most

question 71

Multiple Choice

Which of the following statements about relationship marketing is most accurate?

• A) Relationship marketing has a short-term focus: increasing profits for the firm.
• B) Relationship marketing begins before and ends after the sale.
• C) Relationship marketing is more effective when there is a personal, ongoing relationship between an organization's employees and its customers in the selling and buying organizations.
• D) Very few companies today are engaged in relationship marketing.
• E) The Internet has allowed marketers to establish personal, "tender-loving care" relationships with customers.

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Definitions:

Minority Viewpoint

Represents the perspectives or opinions held by a small number of group members, which can challenge or improve group decisions through the introduction of diverse thoughts.

Demographic Minority

A subgroup within a population that does not constitute a majority of the total population, often marked by differences in race, ethnicity, culture, or sexual orientation.

Task Activity

Actions or initiatives undertaken by individuals or groups in pursuit of achieving a specific goal, often relating to job or project performance.

Subsequent Trials

Trials or experiments that follow an initial test or study to further validate findings or results.