The Nonprofit World of the Performing Arts,box Office Technology Has

question 100

Multiple Choice

the nonprofit world of the performing arts,box office technology has essentially remained the same since the 1980s.A company called Tessitura is trying to change that.Tessitura is able to track every transaction with its patrons in one database.This information collected includes ticket purchases,fund-raising,volunteering,and gift shop purchases that will help symphonies,operas,and theaters develop customer profiles in order to tailor their sales messages to specific individuals.In other words,Tessitura is going to allow arts groups to engage in

• A) market aggregation.
• B) relationship marketing.
• C) societal marketing.
• D) market mining.
• E) mainstream marketing.

Recognize the importance and use of transitions in maintaining the flow and clarity of reports.

Gain the ability to recommend actions within communications clearly and effectively.

Distinguish between various report organization patterns such as general-to-particular, particular-to-general, pro-con, and problem-solution.

Understand the purpose and structure of a cover letter in proposal submission.

---

Definitions:

Dissociative Identity Disorder

A psychiatric disorder characterized by the presence of two or more distinct personality states that control an individual's behavior at different times.

Dissociative Fugue

A rare psychiatric disorder characterized by reversible amnesia for personal identity, including the memories, personality, and other identifying characteristics of individuality.

Etiology

The study of the causes or origins of diseases or conditions.

Concordance Rates

Statistical measures used in genetics to indicate the likelihood of a trait or condition being shared among individuals with a genetic relationship.