Business Traveler Joined the Starwood Preferred Guest Program in Order

question 58

Multiple Choice

business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he has accumulated enough points,he can trade his points in for a free night's stay.As a member of this program,the traveler receives periodic updates on new hotels and learns of ways to earn additional points.The marketing term that best describes this scenario is

• A) relationship marketing.
• B) customer satisfaction promotion.
• C) customer relationship management.
• D) customer valuation.
• E) supplier-consumer partnership.

---

Definitions:

Long-Run

A period in economics during which all factors of production and costs are variable, allowing full adjustment to change.

Indifference Principle

A concept in economics that suggests a consumer has no preference between two bundles of goods because both provide the same level of utility or satisfaction.

Housing Prices

The monetary value assigned to residential properties, influenced by factors like location, demand, and economic conditions.

Living Conditions

The environmental and social factors impacting the day-to-day life and wellbeing of people.