Which of the Following Statements About 3M's Marketing Program for Post-It^®

question 33

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it^® Flag Highlighters is most accurate?

• A) In his first attempt, Windorski, a 3M inventor, designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
• B) 3M designed the packaging for the Post-it^® Flag Highlighter based on its designer's suggestions.
• C) Windorski, a 3M inventor, also developed the Post-it^® Flag Pen for the smaller office worker segment.
• D) The Post-it^® Flag Highlighter was not successful and was deleted from the Post-it^® Flag product line.
• E) Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.

---

Definitions:

Worst-case Scenario

The most adverse, negative outcome that could possibly occur in a situation, often used in risk assessment and planning.

Variable Costs

Costs that change in proportion to the level of production or sales. They increase as production increases and decrease as production decreases.

Fixed Costs

Costs that remain constant regardless of the amount of production or business operations.

Contribution Margin

The difference between sales revenue and variable costs of a product or service, indicating the amount contributed towards covering fixed costs and generating profit.