Which of the Following Statements About 3M's Marketing Program for Post-It^®

question 33

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it^® Flag Highlighters is most accurate?

• A) In his first attempt, Windorski, a 3M inventor, designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
• B) 3M designed the packaging for the Post-it^® Flag Highlighter based on its designer's suggestions.
• C) Windorski, a 3M inventor, also developed the Post-it^® Flag Pen for the smaller office worker segment.
• D) The Post-it^® Flag Highlighter was not successful and was deleted from the Post-it^® Flag product line.
• E) Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.

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Definitions:

Voice

The expression of opinions, concerns, or suggestions, particularly in a context where such input is solicited to encourage participation or improvement.

Forms

Refers to types or variations of something, often used in administrative, survey, or data collection contexts.

Organizations

Entities, often comprising groups of people, structured to achieve particular goals or perform specific functions.

Grapevine Information

Informal channels of communication within an organization, often based on rumored information or gossip, which can spread rapidly.