Marketing Concept Refers to

question 249

Multiple Choice

marketing concept refers to

• A) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.
• B) the belief that an organization should focus its efforts on (1) continuously collecting information about customers' needs, (2) sharing this information across departments, and (3) using it to create customer value.
• C) the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
• D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• E) the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.

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Definitions:

Email

A method of exchanging digital messages over the Internet, used for both personal and professional communication.

Appointment

A prearranged meeting or engagement set between two or more parties at a specific time and location, often for professional or formal purposes.

Observation Method

A research technique that involves systematically watching and recording behaviors and events in order to gather data about a subject.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry as a whole.