Kinds of Organizations Engage in Marketing

question 15

Multiple Choice

kinds of organizations engage in marketing?

• A) only those that can afford to advertise
• B) only very large and established for profit organizations
• C) only Fortune 500 companies
• D) every organization regardless of the kind
• E) only the organization that wants to make a profit

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Definitions:

Economies of Scale

The cost advantage companies achieve due to an increase in production, leading to a reduction in the per-unit cost.

Diseconomies of Scale

A condition in which an increase in production leads to higher long-term average costs, contrary to economies of scale.

Licensing

The process through which a company grants permission to another entity to use its intellectual property, technology, or product specifications under agreed terms.

Government Permission

The requirement of obtaining approval or authorization from governmental bodies before engaging in certain activities, businesses, or projects.