And Describe the Five Environmental Forces in a Marketing Decision

question 207

Essay

and describe the five environmental forces in a marketing decision that are outside the control of marketing managers.

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Definitions:

Eisenhower

Dwight D. Eisenhower, the 34th President of the United States, who served from 1953 to 1961.

Civil Rights Act of 1964

A landmark piece of civil rights legislation in the United States that outlawed discrimination based on race, color, religion, sex, or national origin.

U.S. Office of Education

A former agency of the federal government responsible for administering and coordinating federal assistance to education, now part of the Department of Education.

Discriminatory Practices

Actions or policies that treat people unequally or unfairly based on characteristics such as race, gender, age, or sexual orientation.