Combined American Marketing Association's 2004/2007 Definitions of Marketing Used in the Textbook

question 127

Multiple Choice

combined American Marketing Association's 2004/2007 definitions of marketing used in the textbook defines marketing as

• A) the activity for creating, communicating, delivering, and exchanging offerings solely for the benefit of the organization's stockholders.
• B) the activity for creating, communicating, delivering, and exchanging solely for the benefit of the organization's customers.
• C) the activity for creating, communicating, and delivering a product or service at the highest possible price.
• D) the activities of advertising, promoting, and selling products to the greatest number of profitable customers.
• E) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.