Which of the Following Statements About Marketing Activities Is Most

question 100

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely, if ever, affects society as a whole.
• B)The marketing department works closely with other departments and employees to implement marketing activities.
• C)Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing, after all is said and done, is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.

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Definitions:

Representative

A person chosen or appointed to act or speak for another or others, typically in a political or organizational context.

Real Families

A concept emphasizing the diversity of family structures, challenging the traditional notion of a family being composed of two heterosexual parents and their biological children.

Primary Group

A small group of people who are characterized by close, long-lasting, intimate, and face-to-face interaction.

Emotional Sustenance

Support or nourishment for one's emotional state or wellbeing.