Strategic Marketing Process

question 233

Multiple Choice

strategic marketing process

• A) involves taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
• B) is a technique to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) as though they were a collection of separate investments.
• C) describes an organization's appraisal of its internal strengths and weaknesses and its external opportunities and threats.
• D) is an approach whereby an organization allocates its marketing mix resources to reach its target markets.
• E) seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Extinct CR

The process where a conditioned response is reduced or eliminated because the conditioned stimulus is no longer paired with the unconditioned stimulus.

Reconditioning

The process of rebuilding or restoring mental and physical conditioning through therapeutic, fitness, or psychological interventions.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of no exposure to the conditioned stimulus.

Testosterone Levels

The concentration of the hormone testosterone in the bloodstream, crucial for development and maintenance of male characteristics and reproduction.