__________ Element of the Marketing Mix Is Demonstrated When a Company

question 148

Multiple Choice

__________ element of the marketing mix is demonstrated when a company places an ad in the Yellow Pages.

• A) product
• B) price
• C) promotion
• D) place
• E) process

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.

Universal Needs

Universal needs refer to basic human requirements that are common across different cultures and societies, such as food, shelter, safety, love, and esteem.

Culture

A complex system of shared values, traditions, norms, customs, arts, history, folklore, and institutions that characterizes a particular group or society.

McClelland's Model

A psychological theory which states that the needs for achievement, power, and affiliation significantly influence human motivation and behavior.