Growing Trend to "Buy American" Has Caused U

question 208

Multiple Choice

growing trend to "Buy American" has caused U.S.automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports.In addition,a decline in the value of the U.S.dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan.If Toyota builds the plant,its decision would reflect

• A) a reactive strategy that would impact the competitive environmental force.
• B) a proactive maneuver to manipulate and impact the social environmental force.
• C) a positive result from regulatory and economic environmental forces.
• D) a positive response to a technological environmental force.
• E) a negative impact as a result of adverse competitive, regulatory, and technological environmental forces.

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Definitions:

Direct Marketing

A form of advertising where companies communicate directly with the consumer through mail, email, texts, and other marketing materials without the use of intermediaries.

Personal Selling

A direct form of selling where salespersons use tailored communication to persuade potential buyers to purchase products or services.

Interactive Communication

A form of communication where there is active participation and exchange between all parties involved, allowing for immediate feedback and adaptation of message.

Publicity

The public visibility or awareness of a product, service, person, or organization achieved through media coverage or promotional activities, often without direct payment.