Business Traveler Joined the Starwood Preferred Guest Program in Order

question 58

Multiple Choice

business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he has accumulated enough points,he can trade his points in for a free night's stay.As a member of this program,the traveler receives periodic updates on new hotels and learns of ways to earn additional points.The marketing term that best describes this scenario is

• A) relationship marketing.
• B) customer satisfaction promotion.
• C) customer relationship management.
• D) customer valuation.
• E) supplier-consumer partnership.

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Definitions:

Solvents

Substances that dissolve a solute, resulting in a solution; typically liquids but can also be solid or gas.

Non-Reactive

A term describing substances that do not easily undergo chemical reactions or bond with other substances.

Lewis Structure

A graphical representation that depicts the bonding between atoms of a molecule and the lone pairs of electrons that may exist.

Pentane

A volatile, flammable hydrocarbon compound that exists as a colorless liquid, used in various chemical and fuel applications.