Pricing Strategy for Its Post-It^® Flag Highlighters Was as Follows

question 242

Multiple Choice

pricing strategy for its Post-it^® Flag Highlighters was as follows:

• A) match its principal competitors' highlighters' prices.
• B) charge $3.99 to $4.99 for a single Post-it Flag Highlighter or $5.99 to $7.99 for a three-pack, which would give a reasonable bookstore price to students and an acceptable profit to distributors and 3M.
• C) set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
• D) make the product easier to purchase by placing the Post-it^® Flag Highlighter in discount office supply retailers.
• E) use the same pricing strategy as its 3M's Post-it^® Flag and Post-it^® Note offerings.

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Definitions:

Socially Rootless

Describes individuals or groups lacking a sense of belonging or connection to a specific community, culture, or social identity, often leading to feelings of isolation.

Rationality

The quality of being based on or in accordance with reason or logic; often used to describe decision-making processes.

Norms

Shared expectations or rules of behavior that guide individuals' actions within a society or group.

Collective Violence

Violence committed by groups of people, often motivated by social, political, or economic objectives.