Organization with a Market Orientation

question 140

Multiple Choice

organization with a market orientation

• A) focuses its efforts on: (1) continuously collecting information about the environment; (2) keeping abreast of the actions of its competitors; and (3) using this information to create customer value.
• B) identifies prospective buyers, understands them intimately, and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
• C) strives to satisfy the needs of consumers while also trying to achieve its goals.
• D) satisfies the needs of consumers in a way that provides for society's well-being.
• E) focuses its efforts on: (1) continuously collecting information about customers' needs; (2) sharing this information across departments; and (3) using it to create customer value.

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Definitions:

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