Which of the Following Statements Best Distinguishes Macromarketing from Micromarketing

question 195

Multiple Choice

Which of the following statements best distinguishes macromarketing from micromarketing?

• A) Macromarketing uses a marketing program while micromarketing does not.
• B) Macromarketing is affected by environmental forces but micromarketing is not.
• C) Micromarketing is affected by environmental forces but macromarketing is not.
• D) Macromarketing looks at the flow of an entire nation's goods and services and micromarketing concerns itself with the marketing activities of an organization.
• E) Micromarketing looks at the flow of an entire nation's goods and services and macromarketing concerns the marketing activities of an organization.