One Part of the Balanced Scorecard Helps Management Answer the Question

question 166

Multiple Choice

One part of the balanced scorecard helps management answer the question: "How do we look to shareholders?" Which of the four perspectives is being described here?

• A) Financial perspective
• B) Customer perspective
• C) Internal business perspective
• D) Learning and growth perspective

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Definitions:

Incremental Sales

The increase in sales revenue attributed to a specific marketing activity or business decision.

Operating Expenses

Costs associated with a company's operations, such as sales and marketing, administration, and rent.

Capital Budgeting

The process of planning and evaluating expenditures on assets whose cash flows are expected to extend beyond one year, such as new machinery or building expansions.

Incremental Sales

Additional sales generated by a new business activity, such as a marketing campaign or product launch, beyond what would have been sold without it.