Josh Lucas Is a Marketing Manager at Grey Thompson, the Largest

question 87

Multiple Choice

Josh Lucas is a marketing manager at Grey Thompson, the largest advertising firm in Washington. What level of decision making would Josh be involved in if he undertakes decisions on promotional campaigns, guerilla marketing, and brand awareness?

• A)operational
• B)tactical
• C)strategic
• D)administrative

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Definitions:

Imperfect Competitor

An entity in a market that cannot dictate the prices of its goods or services due to the presence of competition, contrary to a monopoly.

Regional

Pertaining to or characteristic of a specific geographic area or division, often considered in terms of economic, political, or cultural distinctions.

Local Levels

Pertains to activities, governance, or administration executed at a community, town, or city scale, focusing on the immediate geographical area.

Diseconomies of Scale

A situation in which a firm experiences an increase in average costs due to an increase in its size or output level, often resulting from inefficiencies and higher per unit costs.