The Term ________ Refers to an Approach to Aggregating Content

question 34

Multiple Choice

The term ________ refers to an approach to aggregating content from internal and external sources on customizable web pages that relies on Web 2.0 technologies.

• A)mashup
• B)neural network
• C)expert system
• D)portal

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Definitions:

Differentiated Targeting

A marketing strategy where a company targets several market segments with specific offers, recognizing the unique demands of each segment.

Small Market Segment

A narrowly defined group of customers within a larger market, often characterized by unique preferences or needs.

Repositioning

The process of changing the market's perception of a product or brand, often involving changes in its marketing mix.

Digital Campaign

A marketing effort using digital channels, such as social media and email, to promote a product, service, or brand.