________ Is the Study of Behaviour That Consumers Display in Searching

question 28

Multiple Choice

________ is the study of behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of the products and services that they expect will satisfy their needs.

• A) Consumptive behaviour
• B) Consumer behaviour
• C) User behaviour
• D) End-use consumption

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Definitions:

No-Par Share

Stock issued without a specified face value, where the board of directors determines its value.