_________ Are Very Satisfied Customers but Have No Real Loyalty

question 1

Multiple Choice

_________ are very satisfied customers but have no real loyalty to the company and may defect because of a lower price elsewhere or on impulse, defying the satisfaction-loyalty rationale.

• A) Apostles
• B) Activists
• C) Hostages
• D) Mercenaries

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Definitions:

Skills

Refers to the abilities or expertise one has, which are developed through practice and experience, to perform a particular task effectively.

Nonverbal Reaction

Nonverbal reactions encompass the communication and responses that do not involve spoken words, often including body language and facial expressions.

Permanent Documents

These refer to documentation or records that are intended to be preserved indefinitely due to their historical, legal, or operational significance.

Nonverbal Communication

Involves the transmission of messages or signals through a non-linguistic means, such as body language, facial expressions, gestures, and posture.