It Is Easier to Sell Established Brands to Highly Dogmatic

question 20

True/False

It is easier to sell established brands to highly dogmatic consumers than it would be to sell innovative products.

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Definitions:

Agriculture

The science, art, and practice of cultivating the soil, growing crops, and raising livestock for human use and consumption.

Third Force

A term in psychology referring to the humanistic approach, which emphasizes individual potential and stresses the importance of growth and self-actualization.

Human Behavior

The range of actions and mannerisms made by individuals in conjunction with themselves or their environment, which includes the other systems or organisms around as well as the physical environment.

Human Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing their patterns of thought, feelings, and behavior.