When a Consumer Buys a New Product, That Purchase Is

question 56

Multiple Choice

When a consumer buys a new product, that purchase is more likely to signify adoption of that product when it is a relatively; _______ and _______ product.

• A) high-priced, durable
• B) low-priced, durable
• C) high-priced, non-durable
• D) low-priced, non-durable

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Definitions:

Quadrants

The four sections created when a plane is divided by its horizontal and vertical axes, often used in mathematics, graphing, and strategic analysis.

Small Appliances

Portable or semi-portable machines, generally used on tabletops, countertops, or other platforms, to accomplish a household task.

Dominant Market Share

A term describing a company or product that holds a majority percentage of total sales in its market, showcasing high competitive strength and market control.

Slow-Growth Industry

An industry characterized by low annual growth rates, often mature in nature, facing limited prospects for expansion.