Which of the Following Are the Four Drivers of a Successful

question 29

Multiple Choice

Which of the following are the four drivers of a successful relationship between customers and marketers?

• A) Customer trust, customer retention, customer value and customer satisfaction.
• B) Customer retention, customer feedback, customer willingness-to-spend and customer satisfaction.
• C) Customer feedback, customer trust, customer value and customer loyalty.
• D) Customer satisfaction, customer loyalty, customer willingness-to-spend and customer feedback.

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Definitions:

Performance

Describes the act of carrying out a task or function, often measured against known standards of accuracy, completeness, speed, or efficiency.

Guilt

An unpleasant moral emotion associated with a specific instance in which one has acted badly or wrongly.

Shame

A moral emotion that, like guilt, involves feeling bad but, unlike guilt, spreads to the whole person.

Arousal

A physiological and psychological state of being awake and reactive to stimuli, often involving heightened physical and emotional activity.