The Benefits of Segmentation, Targeting and Positioning Are

question 65

Multiple Choice

The benefits of segmentation, targeting and positioning are:

• A) consumers will perceive the product as better fulfilling their specific needs.
• B) it enables organisations to avoid head-on competition in the marketplace.
• C) it is more profitable than mass marketing.
• D) all of the above.

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Definitions:

Adjustments Columns

Columns in an accounting worksheet used for recording adjustments to journal entries at the end of an accounting period before preparing financial statements.

Journalized

The process of recording financial transactions in a company's journal, denoting the first step in the accounting process.

Worksheet

A document or tool used by accountants to prepare financial statements and ensure that debits and credits are in balance, not typically part of the formal accounting records.

Net Loss

The amount by which expenses exceed revenues during a specific period, indicating a financial loss.