An Airline Distinguishing Between Travellers Who Use Economy Class, Business

question 66

Multiple Choice

An airline distinguishing between travellers who use Economy Class, Business Class and First Class is an example of what type of sociocultural segmentation?

• A) Family life cycle segments.
• B) Social class segments.
• C) Core cultural values.
• D) Subcultural membership.

---

Definitions:

Special Discounted Price

This is a temporary reduction in the selling price of goods or services, often used to attract customers or promote sales.

Segment Margin

The amount of profit or loss generated by one part of a business, after accounting for the direct and indirect costs of that segment.

Financial Advantage

The benefit gained in financial terms, which could be through savings, profits, or reduced costs.

Outside Supplier

An outside supplier is an external entity that provides goods or services to a company, not tied by corporate affiliation.