The Challenge Marketers Face Is to Select One or More

question 24

Multiple Choice

The challenge marketers face is to select one or more segments to target with an appropriate marketing mix. To be an effective target, a market segment should be:

• A) identifiable, growing, reachable and congruent with ethnic and cultural groups in society.
• B) identifiable, sizeable, stable or growing, accessible and congruent with the marketer's objectives and resources.
• C) sizeable, stable or growing, accessible and congruent with ethnic and cultural groups in society.
• D) identifiable, sizeable, accessible and congruent with the marketer's objectives and resources.

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Definitions:

Corporate Ladder

A metaphor for the hierarchy within a corporation or business environment, where individuals aim to climb from lower to higher positions of authority and responsibility.

Work

An activity involving mental or physical effort done in order to achieve a purpose or result.

Career

A long-term professional journey that an individual embarks on, which often includes changes in jobs, learning new skills, and progressing in job roles.

Job

Employment, typically a role performed by an individual in exchange for payment.