What Is the Major Disadvantage of Demographic Market Segmentation

question 23

Multiple Choice

What is the major disadvantage of demographic market segmentation?

• A) Demographic information is not easy to obtain.
• B) Consumers often do not want to disclose this type of information.
• C) It tends to be one-dimensional and does not differentiate between brands.
• D) It is not very useful to companies with a distinguished brand.

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Definitions:

Base Year

A reference year used in economic index calculations, price comparisons, and economic data to account for the effects of inflation.

Unreported Income

Earnings not declared to tax authorities, often to evade taxation; part of the informal or shadow economy.

GNP

Gross National Product is the total dollar value of all goods and services produced over a specific time period by the nationals of a country, regardless of where the production takes place.

GDP

Gross Domestic Product; the total value of all goods and services produced over a specific time period within a country.