Which of the Following Statements About Microtargeting Is Not True

question 25

Multiple Choice

Which of the following statements about microtargeting is not true?

• A) It uses a very large number of sources of diverse origins to classify people.
• B) It cross-tabulates large amounts of very detailed behavioural data consisting of very specific information on purchases, right down to a narrow product category or even a particular brand purchased.
• C) Some models include peoples' online surfing patterns and purchases.
• D) Microtargeting earned its name because it often employs very specified computer-generated models and algorithms created by micro-computing.

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Definitions:

Picture

A visual representation or image captured by a camera, painted, or otherwise created, which can be viewed directly or displayed on a surface.

Stimulus Input

Any information or event from the environment that is received by the senses and can influence behavior or physiological responses.

Working Memory

An intellectual structure possessing finite capacity, aimed at briefly storing information for further processing.

Long-term Memory

The facet of memory involved in the storage and retrieval of information over extended periods.