The Four Groupings of Bases for Market Segmentation Can Be

question 63

Multiple Choice

The four groupings of bases for market segmentation can be described through two different criteria:

• A) facts vs. cognitions, and; company-rooted vs. company-specific.
• B) facts vs. cognitions, and; consumer rooted vs. consumption-specific.
• C) thoughts vs. actions, and; consumer-rooted vs. consumption-specific.
• D) thoughts vs. actions and; company-rooted vs. company-specific.

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Definitions:

Psychological Disorders

Conditions that affect an individual's thinking, feeling, mood, or behavior, which may be persistent, relapsing, and remitting, or occur as a single episode.

Medication

Substances used to diagnose, treat, or prevent disease and alleviate symptoms, typically used in medical treatment.

Transactional Analysis

A psychotherapeutic theory and method exploring the interactions (transactions) between individuals based on the ego states of Parent, Adult, and Child.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors.