Differentiated Marketing Is a Highly Appropriate Segmentation Strategy for Which

question 26

Multiple Choice

Differentiated marketing is a highly appropriate segmentation strategy for which of the following examples?

• A) A small, local start-up business in the hospitality industry.
• B) A large international company that provides a distinguished service without much competition.
• C) An international, financially successful airline that operates in markets where it faces a lot of direct competition.
• D) An online company providing a service which targets specialised computer scientists.

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Definitions:

Wrist Bones

The small bones that make up the human wrist, contributing to its complex range of motion and dexterity.

Tree Topology

The arrangement of nodes and branches in a phylogenetic tree, representing the relationships among various evolutionary lineages.

Exaptation

A process in which a feature acquires a function that was not acquired through natural selection for its current use.

Fossil Record

The total number of fossils that have been discovered, as well as the information derived from them, offering a chronological account of the history of life on Earth.