Segmentation Studies Are Designed in Order To

question 22

Multiple Choice

Segmentation studies are designed in order to:

• A) help serve customers better by finding the best product to suit all consumers.
• B) discover the needs and wants of specific groups of consumers, so that specialised goods and services can be developed and promoted to satisfy their needs.
• C) create a higher level of sales for the company through having satisfied customers.
• D) assist marketers in satisfying the wants and needs of every individual customer with their product offerings.

---

Definitions:

Schizophrenia

A chronic mental disorder characterized by distorted thoughts, perceptions, emotions, language, sense of self, and behavior.

Personality Disorder

A type of mental disorder characterized by enduring maladaptive patterns of behavior, cognition, and inner experience.

Somatoform Disorder

A group of psychological disorders in which a patient experiences physical symptoms that are inconsistent with or cannot be fully explained by any underlying medical or neurological condition.

Dissociative Fugue

Dissociative fugue is a psychological state characterized by temporary amnesia regarding one’s identity or history, often accompanied by sudden relocation and the adoption of a new identity.