'When I'm Away on Business, I Stay at a Hilton

question 5

Multiple Choice

'When I'm away on business, I stay at a Hilton Hotel; when I travel with my family, I stay at a Flag Inn.' This statement outlines why marketers use which kind of segmentation?

• A) Sociocultural segmentation.
• B) User-related segmentation.
• C) User-situation segmentation.
• D) Benefit segmentation.

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Definitions:

Outer-directed

A personality trait characterized by being more influenced by external factors and the environment than by personal thoughts or feelings.

Part of Nature

An element or aspect that inherently belongs to the natural world, emphasizing the interconnectedness of all living and non-living things.

Global Organisational Learning

The process by which organizations develop, enhance, and manage knowledge across global boundaries to achieve competitive advantage.