Geodemographic Segmentation Is Most Useful When Advertisers' Best Prospects (In

question 14

Multiple Choice

Geodemographic segmentation is most useful when advertisers' best prospects (in terms of affluence, available time, goals and interests) can be isolated in terms of:

• A) highest to lowest income.
• B) where they live.
• C) what type of house they live in.
• D) where they are from.

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Definitions:

Reflection

A process or transformation that maps a figure to its mirror image across a specified axis.

Compounded

The process of calculating interest on both the initial principal and the accumulated interest from previous periods.

Principal

The original amount of money on which interest is calculated.

Composition

The act of combining two functions by applying one function to the result of another.