The Challenge Marketers Face Is to Select One or More

question 24

Multiple Choice

The challenge marketers face is to select one or more segments to target with an appropriate marketing mix. To be an effective target, a market segment should be:

• A) identifiable, growing, reachable and congruent with ethnic and cultural groups in society.
• B) identifiable, sizeable, stable or growing, accessible and congruent with the marketer's objectives and resources.
• C) sizeable, stable or growing, accessible and congruent with ethnic and cultural groups in society.
• D) identifiable, sizeable, accessible and congruent with the marketer's objectives and resources.

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Definitions:

Semi-autonomous

Semi-autonomous refers to entities or units that have some degree of independence or self-governance but are still under some level of control or oversight by a higher authority.

NSF

An acronym that stands for the National Science Foundation, a United States government agency that supports fundamental research and education in all the non-medical fields of science and engineering.

Scientific Research

The systematic investigation and study of materials, sources, etc., to establish facts and reach new conclusions.

National Economy

The economic activities and performance of a nation, encompassing its gross domestic product, employment rates, and the balance of imports and exports.