________ Is Aggregating Individual Consumers into Relatively Small Groups, Based

question 35

Multiple Choice

________ is aggregating individual consumers into relatively small groups, based on data available about them from many different databases, and targeting them with tailor-made messages.

• A) Microtargeting
• B) Behavioural targeting
• C) Hybrid targeting
• D) Geodemographic targeting

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Definitions:

Aristotle's Concept

The body of philosophical doctrines developed by the ancient Greek philosopher Aristotle, encompassing various aspects of reality, ethics, and logic.

Ethos

Aristotelian concept of a source’s character or credibility in argumentation.

Narrative Analysis

A method of interpreting data by systematically studying the stories people tell to make sense of their experiences and the world around them.

Quantitative Approach

A research strategy that focuses on collecting and analyzing numerical data to identify patterns, relationships, or trends.